There are many avenues to choose when it comes to growing your business in beauty. The best way is through personal experiences and through people you already know. Begin with this thought in mind: marketing in beauty OR ANY INDUSTRY is a 365 day, 24 hour per day campaign that should never be forgotten. EVERYONE….EVERYTHING….EVERY PLACE can be a marketing mecca. Get in the habit of passing out your card to everyone you meet. It is the greatest form of advertising you possess! Take a good look at it: does it need updating? Is it memorable? Is it easy to read? Is all the information correct and included? I see cards all over the country, many memorable, but many without area codes! Make a list of all people you know: your family, friends, neighbors. Draft a simple letter or card in which …
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See Geno Live
As in multiple years past, Geno will facilitate the ever popular BEACON program designed for students and held during Beauty Week held at Mandalay Bay. “Beacon provides the nation’s most promising cosmetology students with education and opportunities to network with the industry’s highest profile salon owners and stylists during PBA Beauty Week, July 12-14, 2014 in Las Vegas. Beacon students attend specialized classes with the biggest names in the industry, get up close and personal with NAHA finalists and get a firm understanding of the business of beauty.”
Geno will be giving an in salon seminar to Eclips Salon and Spa of Ashburn and McLean, VA.
This is a private event.
Details to be determined. Private event
Geno is a Keynote Speaker for Strictly Business, an interactive business development program.
Registration is required.
Sponsored by Kerastase and Summit Salon Business Center
Geno presents to the professionals at Salon Daniel, McLean, VA. As with all of Geno’s InSalon seminars, this will be complete customized to the needs of the salon, its owners, the stylists and the staff.
This is a private event.
Geno will participate in the San Jose Fashion Focus show. Over the two days, he will present several educational seminars to his friends on the West Coast.
Geno will present to high school cosmetology students from the Technical High School, Fairless Hills, PA. This is a private event.
Read What People are Saying
“As a Master of Ceremonies, an Educator, or facilitating a panel, Geno makes it happen. I have had him in my salon. He has a lasting impact on sales and attitude. I would recommend him to anyone in the industry that is looking for the passion and cutting edge tools."
~ Lois ChristieChristie & Co Salon and Spa,23-64 Bell Boulevard,Bayside, New York
If you read, you succeed! I have always believed this. I find that summertime is a great time to read and to reread old favorites. This summer has proven to be a great one for books that matter to me and my profession. I also took the time to reread a few old faves and see if there is something I forgot or something that makes more sense now than before. The old faves are: Booked Solid by Paul DiGrigoli, Self-Made in America by John McCormack, Be Nice (or Else!) by Winn Claybaugh, and No Compromise Leadership by Neil DuCoff. These are just a few of the awesome books that deal directly with our industry and/or are written by industry icons. I am honored to say that all of these authors are personal friends of mine. Not only are they each very successful, they are constantly …
The art of balance in life has always been a great challenge for me personally. Balance is the elusive butterfly in life. There are times it is there and then in a moment it is gone. This is normal. It happens. I believe the first step to achieving balance is to study your quality of life. I try to make every major decision with my personal and family quality of life in mind. How will this affect me? How will this affect my family? Be realistic though. Do you like to shop? Do you like nice stuff? Do you like to travel? Do you like a nice car? Do you want to live in a nice house? All of these questions and more can and will affect your definition of balance. I am lucky. I love what I do for a living. …
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